The first tier was developed exclusively for the company’s founders, emphasizing prestige and legacy. The second tier highlighted the distinct role of the Chief Operating Officer, incorporating subtle variations in layout and finish. The third tier represented the broader team, designed for consistency, functionality, and accessibility across all departments.
This project allowed me to explore how design hierarchy, material choices, and visual nuance can communicate organizational structure and brand values simultaneously.
Founder’s Business Card
Portrait Orientation
Personal Illustration
Embossing and Transparent foiling on personal illustration and both logos.
Made from recycled card and recycled ink for a more environmentally friendly business card.
Upper Managment’s Business Cards
Portrait Orientation
G logo with forest detailing
Embossing and transparent foiling on G with forest detailing as well as all logos.
Made from recycled card and recycled ink for a more environmentally friendly business card.
General Staff Business Cards
Landscape Orientation
Cut off G logo with forest detailing
Embossing and Transparent foiling on cut off G logo on both sides as well as the nameplate logos.
Made from recycled card and recycled ink for a more environmentally friendly business card.