GreenPlanet Wholesale Visual Identity
I developed this art direction system to establish a cohesive visual identity for GreenPlanet Wholesale, a Canadian hydroponics and garden supply brand with strong roots in the cannabis industry. The challenge was to create a flexible and scalable design language that could adapt to varying audiences and regulatory contexts while maintaining brand consistency and recognition.
To achieve this, I designed two distinct yet unified visual expressions: a cannabis-forward version for Canada-exclusive materials and a foliage-based version suited for U.S. and international distribution. This required not only strong aesthetic judgment and brand strategy, but also the ability to think systemically about how design functions across print, packaging, and digital platforms.
This project strengthened my skills in art direction, cross-market brand adaptation, and conceptual design thinking. It also reflected key personal qualities I bring to every creative challenge—adaptability, curiosity, and a deep respect for how visual storytelling shapes audience perception.
The GreenPlanet Wholesale Product Catalougue 2025
I applied the same art direction to a comprehensive product catalogue featuring over 1,700 SKUs from GreenPlanet’s wholesale line. This large-scale editorial project required balancing visual consistency with technical accuracy across hundreds of pages. I collaborated closely with cross-departmental teams, from product development to marketing—to ensure that every detail was both brand-aligned and data-correct. In leading a junior designer through the data input and layout process, I further developed my ability to direct, mentor, and manage creative workflows. The project also allowed me to refine my expertise in Adobe Creative Suite, particularly InDesign, Illustrator, and Photoshop, while strengthening my precision and efficiency in editorial design and production management.
The GreenPlanet Wholesale Van Wrap
Building on the same visual framework, I created a large-scale vehicle wrap for GreenPlanet’s delivery fleet, adapting the brand’s art style for three-dimensional and environmental application. The project enhanced my understanding of large-format print production, from scaling vector artwork to coordinating with installers for alignment and color accuracy. It also strengthened my ability to translate brand systems across diverse mediums, ensuring consistency and impact from digital to physical spaces.
The GreenPlanet Wholesale Apparel
Continuing the visual system, I translated the GreenPlanet art style into a line of branded apparel, including t-shirts, hoodies, and hats. The goal was to extend the brand’s identity beyond traditional marketing materials and into wearable merchandise that customers and partners could authentically engage with. Designing for apparel required a balance of aesthetic clarity, print practicality, and cultural resonance—ensuring the visuals remained bold and recognizable across fabrics, fits, and production methods. This project reinforced the strategic value of wearable design as both a marketing tool and a community-building medium. By turning brand visuals into something people choose to wear, the work transformed GreenPlanet’s identity into a living, mobile expression of the company’s culture and values.
Through this project, I established a cohesive art direction system that was applied across a wide range of marketing materials—from product catalogues and vehicle wraps to digital assets, packaging, and apparel. My role extended beyond design execution into creative leadership, where I guided junior designers in maintaining consistency and adapting the visual style across various formats and campaigns.
By creating clear design frameworks and providing mentorship throughout the process, I helped ensure that every piece of communication reinforced GreenPlanet’s brand identity and visual integrity.
This experience strengthened my ability to direct teams, scale creative systems, and uphold a unified brand vision across diverse media environments.
