About - Ellen Daly Design

Education:

Bachelors Honours Degree in Visual Communications from Munster Institute of Technology, Ireland

About Me

Designing for your ideal solution!

Senior creative leader and multidisciplinary designer with 8+ years of experience translating complex business objectives into scalable, highly crafted brand experiences. Experienced in developing and evolving visual identities, integrated campaigns, responsive websites, and design systems across digital, print, retail, social, and experiential channels. Combines strategic creative direction with hands-on execution across web design, visual storytelling, photography and video direction, content development, packaging, and branded collateral. Recognized for strengthening brand consistency, improving creative workflows, mentoring contributors, and communicating design decisions effectively to leadership and
cross-functional partners. Brings a systems-oriented approach that balances brand expression, usability, craft, and business performance.

Professional Experience

CREATIVE DIRECTOR / BRAND MANAGEMENT – Paris Orthotics Ltd. and Paris everyBODY
Vancouver BC – Nov 2022 – Present

CRAETIVE LEAD – GreenPlanet Wholesale Ltd
Surrey, BC – Feb 2020 – Nov 2022

GRAPHIC & DIGITAL DESIGNER – GreenPlanet Wholesale Ltd
Surrey, BC – Feb 2019 – Feb 2022

FREELANCE & CONTRACT WORK – Ellen Daly Design
Global – 2014 – Present

CLIENTS

Skills Highlight

Soft Skills

Creative Direction
Corporate Identity
Art Direction
Brand Strategy
Photo and Video Shoot Direction
Team Management & Leadership
Strategic Planning
Paid Advertising Digital & Environmental
Project Management
Visual Communication
Graphic Design
Content Creation
Digital Marketing
Social Media Management
UX/UI Design & Optimization
Strategic Campaign Design
Campaign Management
Process Mapping
Illustration
Corporate Identity
Brand Development
Video Editing

Software Proficiencies

Adobe Creative Suite Proficiencies:

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Premiere

Digital Software Proficiencies:

Canva
Figma
Sketch
Google Business / Microsoft 365
Biteable
Wix Business / Wix Studio / Yoast SEO
WordPress / Wix / Squarespace
Trello / Monday / Asana

Certificates

WES – Educational Credential Assessment – Bachelors Honours Degree

Grow with Google – The Fundamentals of Digital Marketing

Testimonials

I worked in partnership with Ellen on the GreenPlanet Wholesale Catalogue 2022 project which took place over 8 months. Ellen, throughout the project, showed dedication, accountability, and independence. From the early stages of the brief she took the new direction from stakeholders to showcase her creativity and creative direction. She worked with other department heads to ensure the catalogue was not only visually stimulating but also contained the correct information. She sourced a printer and negotiated prices to meet the company's demands and find cost savings where we could. I enjoyed working in partnership with Ellen, as with her self-led attitude, she was able to ensure the task stayed on track and within budget. At the same time, I was able to fulfill my duties as the marketing lead.

Ellen's artistic talent and knowledge of design principles, content marketing and digital production makes her an asset to any team developing creative concepts. As a dedicated and experienced designer, there are few in the industry that can match her competency, skill and expertise.

Working with Ellen Daly is uplifting and energetic. She brings enthusiasm and drive to group projects and team building exercises, most notably skilled in literature, graphic design, illustrations and marketing, Ellen is a well rounded talented digital designer. Great organization skills, punctual and dedicated to completing any task she takes upon, Ellen Daly is a reliable and enjoyable person to work with.

It has been a great experience working on the same team as Ellen. Her skills as a graphic designer bring fresh perspectives to projects and tasks at hand. She has the strong ability to find solutions to challenges and doesn't hesitate to provide direction when asked for assistance. Ellen would be a great addition to any team looking for a talented graphic designer.