About - Ellen Daly Design

Education:

Bachelors Honours Degree in Visual Communications from Munster Institute of Technology, Ireland

About Me

Designing for your ideal solution!

Creative Leader with 5+ years’ experience leading creative teams. Actively working for over 10 years delivering integrated campaigns, and strengthening brand identities across digital, print, and experiential platforms. Praised for clear and accessible communication and design. Proven track record of increasing engagement, improving brand message clarity, mentoring high-performing teams, and aligning creative strategies with business goals.

Professional Experience

CREATIVE DIRECTOR – Paris Orthotics Ltd. and Paris everyBODY
Vancouver BC – Nov 2022 – Present

Directed a 5-person cross-functional team, leading brand identity and marketing initiatives for both healthcare professionals and clinical retail markets
Increased digital engagement by 22% and brand recognition by 78%
Streamlined creative review processes, increasing project completion rates by 65%
Mentored junior designers, content creators, and digital marketing coordinators
Optimized company wide communication and efficiency through process mapping and training info-graphics (documents and video)

Creative Lead – GreenPlanet Wholesale Ltd
Surrey, BC – Feb 2020 – Nov 2022

Directed national and international advertising campaigns, delivering cohesive creative across print, digital, and events
Mentored designers in brand identity, design principles, and software skills, improving team efficiency and creative output
Delivered a broad range of projects across print, digital, and experiential channels, strengthening brand visibility

Graphic & Digital Designer – GreenPlanet Wholesale Ltd
Surrey, BC – Feb 2019 – Feb 2020

Sculpted branding and packaging campaigns for products
Contributed to brand identity optimization and application across multiple digital and physical platforms, including video and stationary content
Created print materials including catalogues, brochures, apparel, trade show booths, signage, and vehicle wraps
» Developed digital and video assets to support vendor partnerships and brand storytelling

FREELANCE & CONTRACT WORK – Ellen Daly Design
Global – 2014 – Present

Skills Highlight

Soft Skills

Creative Direction
Corporate Identity
Art Direction
Brand Strategy
Team Management & Leadership
Strategic Planning
Project Management
Visual Communication
Graphic Design
Content Creation
Digital Marketing
Social Media Management
UX/UI Design & Optimization
Campaign Management
Process Mapping
Illustration
Corporate Identity
Brand Development
Video Editing

Software Proficiencies

Adobe Creative Suite Proficiencies:

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Premiere

Digital Software Proficiencies:

Canva
Figma
Sketch
Google Business / Microsoft 365
Biteable
Wix Business / Wix Studio / Yoast SEO
WordPress / Wix / Squarespace
Trello / Monday / Asana

Certificates

WES – Educational Credential Assessment – Bachelors Honours Degree

Grow with Google – The Fundamentals of Digital Marketing

Testimonials

I worked in partnership with Ellen on the GreenPlanet Wholesale Catalogue 2022 project which took place over 8 months. Ellen, throughout the project, showed dedication, accountability, and independence. From the early stages of the brief she took the new direction from stakeholders to showcase her creativity and creative direction. She worked with other department heads to ensure the catalogue was not only visually stimulating but also contained the correct information. She sourced a printer and negotiated prices to meet the company's demands and find cost savings where we could. I enjoyed working in partnership with Ellen, as with her self-led attitude, she was able to ensure the task stayed on track and within budget. At the same time, I was able to fulfill my duties as the marketing lead.

Ellen's artistic talent and knowledge of design principles, content marketing and digital production makes her an asset to any team developing creative concepts. As a dedicated and experienced designer, there are few in the industry that can match her competency, skill and expertise.

Working with Ellen Daly is uplifting and energetic. She brings enthusiasm and drive to group projects and team building exercises, most notably skilled in literature, graphic design, illustrations and marketing, Ellen is a well rounded talented digital designer. Great organization skills, punctual and dedicated to completing any task she takes upon, Ellen Daly is a reliable and enjoyable person to work with.

It has been a great experience working on the same team as Ellen. Her skills as a graphic designer bring fresh perspectives to projects and tasks at hand. She has the strong ability to find solutions to challenges and doesn't hesitate to provide direction when asked for assistance. Ellen would be a great addition to any team looking for a talented graphic designer.