Hockey Rink Side Board For Paris everyBODY 2023/2024
Project Background:
As part of its community engagement initiative, Paris everyBODY sponsored the Langley Rivermen at the George Preston Recreation Centre. This partnership included a rink-side advertising board measuring 120″ x 34″, offering an opportunity to translate brand values into a bold, high-visibility visual format.
The challenge was to distill the brand’s identity into a single, impactful message that could capture attention within seconds. Designing for stadium and rink environments demands clarity, contrast, and precision—every element must communicate efficiently from a distance.
By prioritizing legibility, minimizing copy, and emphasizing logo presence, I developed a composition that reinforced brand recognition while aligning the company’s tagline with a clear call to action. The project strengthened my ability to design for scale, spatial constraints, and audience immediacy—key skills in any large-format or environmental branding context.
