I created this art style with the intention of unifying the visual presence of GreenPlanet Wholesale across multiple media. GreenPlanet Wholesale is a Canadian-based hydroponics and garden supply wholesale provider with deep roots in the cannabis industry. Because of this, the art style needed a cannabis-heavy version, as well as a more conventional foliage version.

Materials we were certain would be used in Canada only would have the cannabis-heavy version applied. Anything that may be printed in the US or globally would have the foliage version applied. Creating this art style was a lot of fun and helped me appreciate the benefits of creating a malleable art style that could be easily switched up for different uses.